Audio-Technica Sounds Off at the Grammy Awards!
Los Angeles (February 2, 2010)--For the 13th year in a row, Audio-Technica supplied more than 250 microphones for the annual Grammy Awards Show.
The 52nd Annual GRAMMYs, held January 31, 2010 at the Staples Center in Los Angeles, placed an emphasis on live performances. For the live show and broadcast, Audio-Technica supplied hard-wired mics and Artist Elite® 5000 Series UHF Wireless Systems, as well as its new AT4050ST Stereo Condenser Microphone and AT4081 Bidirectional Ribbon Microphone.
The sound system was provided by ATK AudioTek with FOH (front-of-house) Engineers Ron Reaves and Mikael Stewart, with the house audio supervised by Leslie Ann Jones, a prominent member of the Producers & Engineers Wing of The Recording Academy. New Jersey/California-based remote facilities company Music Mix Mobile were onsite with their M3 trucks to create the music mix, facilitated by Broadcast Music Mixers John Harris and Eric Schilling, while Tom Holmes was responsible for the overall broadcast mix. The broadcast audio was supervised by Phil Ramone and Hank Neuberger, also leading members of the P&E Wing. Michael Abbott returned as Audio Coordinator, and Music Mix Mobile’s Joel Singer served as Engineer-in-Charge.
For the home audience, CBS delivered the most advanced form of HDTV, with 1,080 lines of picture resolution and 5.1-channel surround sound. To meet the sonic demands of this format, the audio engineers and music mixers employed a wide range of Audio-Technica microphones for the GRAMMY Awards.
Artists who performed throughout the evening using Audio-Technica’s Artist Elite 5000 Series UHF Wireless System included Jamie Foxx, T-Pain and Doug E. Fresh, performing Foxx’s “Blame It”; Album-of-the-Year winner Taylor Swift and Stevie Nicks, on a medley of recent Swift hits and the Nicks-penned Fleetwood Mac classic “Rhiannon”; double award recipient Maxwell; and Lil Wayne and Drake, who performed with Eminem. All of these performers used A-T’s AEW-T5400 Handheld Microphone/Transmitter, except Swift, who used A-T’s AEW-T4100 Handheld Microphone/Transmitter. Additionally, Elton John, who performed with Lady Gaga, used a hardwired AE6100 Hypercardioid Dynamic Handheld Microphone.
The backline mic complement of A-T wired microphones included AE5400 Cardioid Condenser Handheld Microphone for backing vocals and horns; ATM350 Cardioid Condenser Clip-On Microphone for strings; AT4050 Multi-pattern Condenser Microphone for guitar and bass cabinets; the new AT4050ST Stereo Condenser Microphone for overheads; and the new AT4081 Bidirectional Ribbon Microphone on percussion and guitar cabinets, as well as for Jeff Beck’s guitar amp during a tribute to late guitar legend Les Paul. Audio-Technica’s 5000 Series Wireless was also used on background vocals.
John Harris, Co-Music Mixer, stated, “For high-profile broadcast events like the GRAMMYs, we always turn to Audio-Technica because there can’t be any room for error. A-T gives us an unwavering level of confidence, as I know the mics will work perfectly regardless of the situation. Also, I have been moving away from traditional overhead microphone techniques for cymbals, and instead using a single stereo mic for the whole kit. The AT4050ST has been spectacular in this application.”
Joel Singer, Music Mix Mobile Engineer-in-Charge, stated, “Audio-Technica products always perform flawlessly from a technical standpoint, and they continue to be our company’s go-to mic because of fidelity, clarity, overall reliability and consistency from microphone to microphone. And of course the quality of audio that comes through with A-T's RF is not at all sacrificed because it's a wireless – it's transparent.”
Audio-Technica
Audio Technica Wireless Microphone Rebates - There's Still Time!
The Audio-Technica Experience:More:Freedom rebates have been extended through March 31, 2010 and offer savings of $20-40 per unit on the purchase of the 2000, 3000, and 4000 Series wireless microphones.
The 2000, 3000, and 4000 Series each represent an exceptional value in the spectrum of available microphone systems. In most cases, Audio-Technica products feature equivalent performance and quality for less money than those from other manufacturers. And to save an additional $20-40 per system - with no limit - is a great reason to jump onthe bandwagon.
Save $40 on the Artist Elite 4000 Series True Diversity Wireless Systems which feature outstanding clarity, Intelliscan which finds and sets the best available frequency.
Save $30 on the 3000 Series True Diversity UHF Wireless Systems which feature 200 selectable channels, true diversity operation, and an easy-to-read LCD display.
Save $20 on the 2000 Series True Diversity UHF Wireless Systems featuring 10 channels - all of which are compatible - automatic frequency scanning, and the best performing feature/price set in its class.
This rebate is for all purchases made between October 1, 2009 and March 31, 2010, so even if you purchased last year, there's still time to save money. There's no excuse to miss out!
Download the rebate form here.
Do You Need More Choir? - Heil PR30
You got it.
Let me be frank. The Heil PR30 Large Diaphragm Dynamic Microphone may be the very best microphone you will ever use for your choir - at least that's what our clients tell us.
This story begins a little over two years ago when one of our clients called with a question. He asked whether I thought that a dynamic microphone would work as an effective choir microphone. My first reaction was a definitive "maybe" but that a dynamic microphone probably wouldn't be sensitive enough.
Boy, was I wrong.
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The Countryman E6 mic you supplied arrived very promptly and has worked really well as a mic for preachers in our church. It sounds good and is almost invisible in use.
Rod Webster, Derbyshire, UK
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