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Audio-Technica Sounds Off at the Grammy Awards!

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Los Angeles (February 2, 2010)--For the 13th year in a row, Audio-Technica supplied more than 250 microphones for the annual Grammy Awards Show.

2010_grammysThe 52nd Annual GRAMMYs, held January 31, 2010 at the Staples Center in Los Angeles, placed an emphasis on live performances. For the live show and broadcast, Audio-Technica supplied hard-wired mics and Artist Elite® 5000 Series UHF Wireless Systems, as well as its new AT4050ST Stereo Condenser Microphone and AT4081 Bidirectional Ribbon Microphone.

The sound system was provided by ATK AudioTek with FOH (front-of-house) Engineers Ron Reaves and Mikael Stewart, with the house audio supervised by Leslie Ann Jones, a prominent member of the Producers & Engineers Wing of The Recording Academy. New Jersey/California-based remote facilities company Music Mix Mobile were onsite with their M3 trucks to create the music mix, facilitated by Broadcast Music Mixers John Harris and Eric Schilling, while Tom Holmes was responsible for the overall broadcast mix. The broadcast audio was supervised by Phil Ramone and Hank Neuberger, also leading members of the P&E Wing. Michael Abbott returned as Audio Coordinator, and Music Mix Mobile’s Joel Singer served as Engineer-in-Charge.

For the home audience, CBS delivered the most advanced form of HDTV, with 1,080 lines of picture resolution and 5.1-channel surround sound. To meet the sonic demands of this format, the audio engineers and music mixers employed a wide range of Audio-Technica microphones for the GRAMMY Awards.

Artists who performed throughout the evening using Audio-Technica’s Artist Elite 5000 Series UHF Wireless System included Jamie Foxx, T-Pain and Doug E. Fresh, performing Foxx’s “Blame It”; Album-of-the-Year winner Taylor Swift and Stevie Nicks, on a medley of recent Swift hits and the Nicks-penned Fleetwood Mac classic “Rhiannon”; double award recipient Maxwell; and Lil Wayne and Drake, who performed with Eminem. All of these performers used A-T’s AEW-T5400 Handheld Microphone/Transmitter, except Swift, who used A-T’s AEW-T4100 Handheld Microphone/Transmitter. Additionally, Elton John, who performed with Lady Gaga, used a hardwired AE6100 Hypercardioid Dynamic Handheld Microphone.

The backline mic complement of A-T wired microphones included AE5400 Cardioid Condenser Handheld Microphone for backing vocals and horns; ATM350 Cardioid Condenser Clip-On Microphone for strings; AT4050 Multi-pattern Condenser Microphone for guitar and bass cabinets; the new AT4050ST Stereo Condenser Microphone for overheads; and the new AT4081 Bidirectional Ribbon Microphone on percussion and guitar cabinets, as well as for Jeff Beck’s guitar amp during a tribute to late guitar legend Les Paul. Audio-Technica’s 5000 Series Wireless was also used on background vocals.

John Harris, Co-Music Mixer, stated, “For high-profile broadcast events like the GRAMMYs, we always turn to Audio-Technica because there can’t be any room for error. A-T gives us an unwavering level of confidence, as I know the mics will work perfectly regardless of the situation. Also, I have been moving away from traditional overhead microphone techniques for cymbals, and instead using a single stereo mic for the whole kit. The AT4050ST has been spectacular in this application.”

Joel Singer, Music Mix Mobile Engineer-in-Charge, stated, “Audio-Technica products always perform flawlessly from a technical standpoint, and they continue to be our company’s go-to mic because of fidelity, clarity, overall reliability and consistency from microphone to microphone. And of course the quality of audio that comes through with A-T's RF is not at all sacrificed because it's a wireless – it's transparent.”

Audio-Technica

www.audio-technica.com

 

 

Audio Technica Wireless Microphone Rebates - There's Still Time!

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wireless_rebate_homeThe Audio-Technica Experience:More:Freedom rebates have been extended through March 31, 2010 and offer savings of $20-40 per unit on the purchase of the 2000, 3000, and 4000 Series wireless microphones.

The 2000, 3000, and 4000 Series each represent an exceptional value in the spectrum of available microphone systems.  In most cases, Audio-Technica products feature equivalent performance and quality for less money than those from other manufacturers.  And to save an additional $20-40 per system - with no limit - is a great reason to jump onthe bandwagon.

Save $40 on the Artist Elite 4000 Series True Diversity Wireless Systems which feature outstanding clarity, Intelliscan which finds and sets the best available frequency.

Save $30 on the 3000 Series True Diversity UHF Wireless Systems which feature 200 selectable channels, true diversity operation, and an easy-to-read LCD display.

Save $20 on the 2000 Series True Diversity UHF Wireless Systems featuring 10 channels - all of which are compatible - automatic frequency scanning, and the best performing feature/price set in its class.

This rebate is for all purchases made between October 1, 2009 and March 31, 2010, so even if you purchased last year, there's still time to save money.  There's no excuse to miss out!

Download the rebate form here.

   

Save on Da-Lite Project-O-Stands, now through March 31!

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dalite_projectostand_6Just this week, the Da-Lite sales representative stopped by to remind us that there are special prices for the Da-Lite Project-O-Stand series.  Take a few minutes to explore the Da-Lite Project-O-Stand series at an additional 8% discount, now through the end of March 2010.

The Project-O-Stand Models 425 and 203 feature telescoping aluminum legs are just the right product for Super Bowl parties and other events where you need something on which to put the video projector. Projecto-O-Stands features easy storage and height adjustment with removeable, telescoping legs, and a non-skid platform. The Project-Stands are height adjustable from 32" to 56".

Our Free Shipping policy still applies to shipments to the lower 48 United States.

 

   

FCC ADOPTS ORDER TO CLEAR THE 700 MHZ FREQUENCY FOR PUBLIC SAFETY AND NEXT GENERATION CONSUMER USERS

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FOR IMMEDIATE RELEASE:

January 15, 2010

Washington, D.C. – Today the Federal Communications Commission adopted an Order and Further Notice of Proposed Rulemaking prohibiting the further distribution and sale of devices that operate in the 700 MHz frequency. This action helps complete an important component of the DTV Transition by clearing the 700 MHz band to enable the rollout of communications services for public safety and the deployment of next generation 4G wireless devices for consumers.

 

Read more: FCC ADOPTS ORDER TO CLEAR THE 700 MHZ FREQUENCY FOR PUBLIC SAFETY AND NEXT GENERATION CONSUMER USERS

   

Nevada Rep Aims to Protect Wireless Mics

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Niles, IL (January 11, 2010)--Representative Shelley Berkley (D-NV) has contacted the FCC in an effort to protect wireless microphone usage.


shelley_berkley1 In a letter dated December 18, 2009, Berkley outlined her concerns about the current White Spaces issue to Federal Communications Commission (FCC) Chairman Julius Genachowski. Berkley applauded the FCC’s plan for a database intended to protect wireless mic users against interference from unlicensed broadband devices in the “white spaces.”

However, Berkley also noted that database eligibility needs to be carefully examined, because limiting eligibility to existing licensed operations in the “white spaces” could jeopardize the professional audio quality at sites across the country. Berkley went on to say that “white spaces” interference “could cause irreparable harm to regional economies, like Las Vegas, that are largely dependent on live entertainment for jobs and economic activity."

Berkley strongly recommended that the FCC allow database eligibility to wireless mic operations at arenas, convention centers, education facilities, government facilities, Houses of Worship, lodging facilities, stadiums, and theaters, so that audio quality can be ensured.

Shure Incorporated President and CEO Sandy LaMantia praised Berkley’s efforts to protect wireless microphone users, saying “Representative Berkley’s efforts regarding this complex issue have been invaluable. We’re so pleased by her commitment to preserving quality live entertainment, sporting, and religious events for all Americans.”

Mark Brunner, Shure’s Senior Director of Global Brand Management, echoed LaMantia’s sentiments, adding “Without the proper protections in place, interference in the “white spaces” will greatly complicate the lives of wireless microphone users across the United States and negatively affect tens of millions of Americans listening to live and broadcast events. We’re grateful for the continuing assistance offered by Representative Berkley in this effort.”

Berkley has long been a supporter of wireless microphone users and has been one of the leading voices on Capitol Hill in the push for safeguards against “white spaces” interference. She was a co-sponsor of H.R. 1320, the “Interference Protection for Existing Television Band Devices Act of 2007.”

Shure Inc.
www.shure.com

   

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